NAPW (National Association of Professional Women) Review & Telemarketing Warning

I hate telemarketers, but when I instigate it that makes things even worse. I fell for the “REGISTER FREE” trick. It sounded like a good idea.

Not long after I got a phone call from a very pushy woman, who made it sound like this organization was PERFECT for me and my business! So what does it take to sign up? How about a couple thousand dollars!! After I nearly hang up in laughter, the price came down, because there was a special deal that was good for today only. They knocked off a couple hundred dollars. This game went on for about 30 minutes more and I got them down to $99 for a one year, receiving a limited features, trial membership.

The most annoying part of our conversation was that if I didn’t take the offer now, it would never be extended to me again. I had to decide THAT DAY. Later I realized that they didn’t want me to Google “National Association of Professional Woman reviews” to see all the other negative reports about this company and their telemarketing tactics. So out of curiosity and the acceptance of the idea that it might be a waste of time and money, I signed up and it was.

They sent me the shiny plastic card declaring me a member and gave me access to their website where I could post my business profile that all the members would have access to.

I didn’t start getting emails for quite some time after, but found they had a local chapter. Once I got on the list I started getting the invites to various events, which were all very expensive. I saw no benefit to listening to Star Jones, so I skipped that one. The rest of the events and meeting may have been beneficial to other people, but not to me. The other members who I’ve met had little to offer. Everyone was there to see what the organization could do for them.

My membership expired last week. This time the aggressive telemarketer knew better than to keep pushing. Needless to say this was a total waste of $99.

Before you click that “Register Free” link, make sure you Google and read the reviews, check Yelp and the Better Business Bureau.

Google AdWords Update

Google is trying, but unless you’re really on top of things and know what you’re doing with AdWords Display Network, it is best to stay away from the Automatic Placements. Google no longer calls it “Managed Placements” or “Automatic Placements”. They have buried this whole system even deeper and made it even harder to find. In most cases you’ll need to call them to ask them how to turn it off entirely. I’ll write more on how to do it when I have time, but as soon as I do, they will change everything again.

If you do wish to take your chances with automatic placements, here are a few tips that will help you stay off the thousands of bogus websites setup to cash in on AdSense commissions.

1. Make sure all your keywords have quotes around them. This forces Google to use a “phrase match” instead of a “broad match”. If you don’t use quotes Google will pick keywords similar to any of the words in your phrase. If you use the word SHARK in your keyword phrase they may substitute it with another word. I’m working on examples. More on that later.

2. Make sure you use CAMPAIGN EXCLUSIONS and/or AD EXCLUSIONS! I recommend you exclude the following:

Exclude all mobile apps
This is VERY IMPORTANT. If you don’t do this, you’ll get stuck paying commission on kids apps. In the Placement exclusions add the website Google that domain name if you’re interested in why.

Site category options

  • Juvenile, gross, and bizarre
  • Parked domains
  • Error pages
  • In-game
  • Gambling
  • GMob mobile app non-interstatial
  • Others, depending on what you’re selling

Display keywords (this is very important)

free games
fun games online
play games
kids games
games for kids
games to play
play free games
cool games
free games online
free games to play
…you get the point

3. Make sure you set up REMARKETING and create an ad group just for that. Set your bid really low on that one. You don’t have any competition!

4. Absolutely make sure you have your geographical target area setup in the campaign settings.

No mater what you do you’ll need to log in every day and watch for these bogus websites. To do this, go to the Display Network tab and click on the Placements sub-tab. Change your date range (upper right corner) to last 7, 14 or 30 days. Then click on the CTR column. Look for those sites that have had only one click and one impression first and look at what the sites are about. Sorry you have to cut and paste the URL because Google doesn’t include a link. Exclude the bogus sites. If the problem continues contact Google and fight for a refund. Good luck with that!